The work
The task
Introduce CO₂nstruction in a single vertical clip built for social. The brand's name swaps the “Co” in Construction for the chemical symbol CO₂, and the clip had to read that wordplay, land the identity and carry the brand's message, all inside sixteen seconds.
What I did
- Opened on the wordplay itself: a green shape sweeps the screen and the CO₂ symbol appears before the full logo forms, so the name explains itself in the first beat.
- Built the logo reveal against the tagline, “Towards a greener future,” then cut to the brand's dark green with the words “Greener” and “Future” moving oversized behind the copy.
- Used a rotating word carousel (Working, Expert, Sustainable, Greener) so “CO₂nstruction Means:” reads as a list without slowing the pace down.
- Carried the brand's three key lines, each on its own beat: “Change the chain, change the world,” “Innovative carbon solutions, real business impact,” and “Less carbon” into “More future.” The clip closes on the CO₂ mark alone.
- Kept every frame native to 720×1280, so it runs full-screen on Reels, Stories and TikTok with nothing cropped or letterboxed on the platforms it's for.
Result
A ready-to-post brand intro: the wordplay, the full identity and three messaging lines, all inside a sixteen-second vertical clip sized for exactly where it's meant to run.
One name, one symbol, sixteen seconds
Built vertical, native to Reels, Stories and TikTok.
