← All work Personal concept · Promo video

Conversphere.

A real-time translation app, explained in 20 seconds — the problem, the product and the promise, before the viewer scrolls away.

Role
Concept, script, art direction, interface design & animation
Scope
20-second product promo for social media
Tools
Illustrator · Figma · After Effects
Status
Finished
Conversphere — promo video cover

The work

The task

Explain a real-time translation app in 20 seconds. The viewer has to understand the problem and the solution before scrolling away.

What I did
  • Split the 20 seconds into problem, product and promise, so each part has a single job.
  • Opened with two situations every team knows, meetings and group chats, and one direct question: “Bad translation? Bad context?”
  • Showed the product instead of describing it: a work chat, one tap on the globe button, and each message translates into English without leaving the conversation.
  • Kept the interface animation simple, so the translation is the moment the eye follows.
Result

A finished product spot built from a blank page, with no brief and no client. It shows I can take an idea through script, design and animation on my own, and keep a 20-second message clear enough to land on the first watch.

One tap, every language A 20-second promo: the problem, the product, the promise.